State Bank of Bement
OVERVIEW
The State Bank of Bement set out to expand its reach by opening a new branch in a neighboring town. To ensure the grand opening was a success, the bank partnered with our team to develop a comprehensive marketing strategy that would create excitement, attract attention, and drive new account openings.
50
New Accounts opened within the first 28 days of the new branch’s operation.
100%
Staff Preparedness thanks to targeted training, resulting in a seamless customer experience.
Multi-Channel Reach
through billboards, direct mail, digital ads, and local media for maximum community engagement.
THE CHALLENGE
The Challenges encountered included:
- Building excitement and awareness in a community unfamiliar with the bank.
- Coordinating a multi-channel marketing campaign across various platforms and materials.
- Ensuring staff were prepared to handle a surge in customer inquiries and account openings.
THE STRATEGY & PLAN
We developed a phased approach to ensure maximum impact:
- Early Awareness: A billboard campaign was launched well in advance of the opening to announce the date and location, creating anticipation.
- Targeted Engagement: Two weeks before the event, a direct mailer with a punch-out card encouraged community participation, offering the chance to win prizes.
- Comprehensive Outreach: Supporting print materials, ATM receipts, and digital ads reinforced the message, ensuring it reached various touchpoints.
- Media Presence: Local newspaper ads and media coverage generated further awareness, while Facebook ads targeted specific demographics likely to benefit from the bank’s services.
- Staff Preparation: Sales and customer service training equipped the team to deliver excellent service and handle inquiries efficiently.
THE REsULTS
- The grand opening event was a resounding success, generating significant community interest.
- 50 new accounts opened within the first 28 days of the branch's operation.
- Positive feedback from the community on the engaging and creative marketing efforts.
- The staff’s preparation and training ensured a seamless experience for new customers, strengthening the bank’s reputation in the new market.
Conclusion
The comprehensive marketing strategy and meticulous execution led to a highly successful grand opening for the State Bank of Bement’s new branch. By leveraging both traditional and digital marketing channels, we effectively captured the attention of the community and drove meaningful engagement.
