LimeBank
OVERVIEW
LimeBank partnered with Systemax with two main goals: to boost brand awareness and drive significant deposit growth. Recognizing the need for a comprehensive approach, Systemax assessed LimeBank’s current sales structure and worked closely with their team to develop a strategic sales plan tailored for both business and retail accounts. Systemax also provided extensive training for all employees, ensuring a cohesive understanding of LimeBank’s message and goals across every customer interaction.
In addition to sales strategy and training, Systemax collaborated with LimeBank’s management to expand their marketing reach. Together, they created a strong social media presence and developed an array of traditional and digital marketing materials. By becoming an extension of the LimeBank team, Systemax helped drive visibility and engagement across all of LimeBank’s markets.
This multi-channel approach included everything from community event booths, ATM receipts, and branded stationary, to targeted direct mail for CD specials, billboards, digital display ads, social media graphics, media buys, promotional products, apparel, and even a custom mascot suit. With each touchpoint reinforcing LimeBank’s brand and messaging, Systemax created a powerful, unified brand experience for customers.
The results were impressive. Through this strategic partnership and concerted effort from both teams, LimeBank achieved a remarkable 68% increase in deposits. A stark contrast to the national average annual growth rate of just 1.2%. This case study highlights the impact of a cohesive, collaborative branding and marketing approach on deposit growth and customer engagement.
68%
Increase in Deposits, surpassing the national banking average of 1.2%.
12.66%
Total growth of 12.66% during the campaign, reflecting the impact of a strategic marketing and sales alignment.
472
Strategic, targeted outreach and consistent brand messaging helped drive 472 new customers in a single year.
THE CHALLENGE
LimeBank had a short timeline to produce the results they needed with a request of 10 million in deposits within a few short months.
THE STRATEGY & PLAN
1. Initial Assessment & Goal Setting
- Sales Team Evaluation: Systemax conducted an in-depth assessment of LimeBank’s existing sales team, analyzing strengths, areas for improvement, and opportunities for growth in both business and retail accounts.
- Brand & Message Alignment: Worked with LimeBank’s management to clarify the bank's core brand message, key differentiators, and long-term goals.
2. Sales Strategy Development
- Customized Sales Strategy: Designed a tailored sales approach for both business and retail accounts, with a focus on building relationships and understanding individual customer needs.
- Provided Sales Materials and Scripts: Designed and provided branded sales materials for all employees to help navigate client facing conversations and help naturally promote LimeBank.
3. Employee Training Program
- Consistent Brand Messaging: Conducted training sessions for all LimeBank employees, ensuring they could communicate the bank’s brand values, mission, and unique offerings.
- Customer Service Excellence: Trained staff on personalized customer service practices, emphasizing the importance of customer satisfaction and long-term relationship-building.
4. Multi-Channel Marketing Execution
Systemax helped LimeBank implement an integrated marketing plan across multiple platforms, creating a cohesive brand experience. Key tactics included:
- Traditional Marketing:
- Community Events: Set up branded booths at local events to engage with the community directly, distribute promotional items, and raise brand awareness.
- Billboards: Designed impactful billboard ads in strategic locations to reach local audiences.
- ATM Receipts and Stationary Branding: Reinforced the LimeBank brand with every customer interaction by incorporating branding on everyday items like ATM receipts and stationary such as envelopes and folders.
- Digital Marketing:
- Targeted Direct Mail: Launched direct mail campaigns to promote special offers, such as CD specials, with personalized messaging to attract new customers and re-engage existing ones.
- Digital Display Ads: Utilized targeted digital advertising to reach potential customers online through Meta, focusing on local markets and audiences.
- Social Media Graphics & Promotions: Created visually engaging social media graphic templates to promote LimeBank’s offerings, share community stories, and drive traffic to the bank’s website.
- Branded Merchandise:
- Developed branded promo items, apparel, and even a mascot suit to make LimeBank a visible, memorable presence at community events and beyond.
5. Ongoing Support, Analysis, and Optimization
Systemax didn’t just deliver a one-time solution; they remained an ongoing partner and an extension of the LimeBank team to ensure continued success:
- Campaign Analysis: Monitored and analyzed the performance of each campaign and marketing channel, tracking engagement, conversion rates, and customer responses. This data allowed Systemax to make informed adjustments and maximize LimeBank’s marketing ROI.
- Regular Check-Ins and Strategy Adjustments: Conducted regular check-ins with LimeBank’s leadership team to review goals, discuss feedback, and identify new opportunities for growth. This allowed Systemax to continuously refine the marketing strategy to keep pace with market trends and customer needs.
THE REsULTS
Through this comprehensive, multi-channel approach, Systemax was able to create a powerful and consistent brand presence for LimeBank. By leveraging a combination of high-quality design work, personalized marketing strategies, and collaborative execution, Systemax helped LimeBank achieve:
- A 68% increase in deposits, far exceeding the national banking average of 1.2%.
- A total of 472 new customers in 2024, driven by targeted outreach, community engagement, and strong brand messaging.
- 12.66% overall growth, underscoring the impact of aligning creative, sales, and marketing efforts.
- Substantial improvement in brand awareness and community recognition, thanks to LimeBank’s strong presence in both traditional and digital channels.
- A positive, memorable brand image that resonated with local audiences and reinforced LimeBank’s commitment to being more than just a bank.
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Conclusion
This partnership between LimeBank and Systemax demonstrates the impact of a strategic, cohesive approach to branding and marketing. By becoming an extension of LimeBank’s team, Systemax provided the creativity, expertise, and resources needed to create a lasting impression in the community and deliver impressive growth.
